Highsnobiety, the brand and media pioneer who since 2005 has been at the forefront of youth culture from the proliferation of streetwear to its infiltration of luxury, announces its latest partnership with Vilebrequin, a French luxury brand specializing in swimwear and ready-to-wear for men and women.

Together with Highsnobiety, both brands have taken the French Riviera’s iconic style and reimagined it for the present day. The new collaboration captures the essence of St. Tropez's rich history through the unique lens of Highsnobiety. Featured in the collection is an array of swim shorts with matching tops, t-shirts, hoodies, and a range of accessories, including towels, tote bags, caps, and bucket hats. By merging the distinctive aesthetics of both brands, this partnership brings together two cultural icons to create a collection that seamlessly combines the past and the present

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